Discovering creative solutions to improve the digital consumer experience is the focus of AkzoNobel’s 2022 Paint the Future regional startup challenge, which is set to launch in India on March 1. Introduced in 2019, Paint the Future is the “largest collaborative innovation ecosystem in the paints and coatings industry,” according to the company.
“India’s startup ecosystem is the third largest in the world, a real powerhouse. So we’re looking forward to actively collaborating on disruptive digital solutions and exploring how we can paint the future together,” explains AkzoNobel CEO Thierry Vanlancker.
Adds Klaas Kruithof, AkzoNobel’s chief technology officer, “Paint the Future is both a challenge and our promise to the brightest Indian startups that we’ll partner with them in a win-win approach to accelerate digital innovations into the market to delight our consumers.”
The Paint the Future India startup challenge officially opens for submissions on March 1, 2022. Selected startups will then be invited to a collaboration event in late 2022, when the winners will be announced. The successful participants will be offered exciting partnership opportunities, according to the company, as they join AkzoNobel’s accelerator program to support the further development and deployment of their solutions.
Rajiv Rajgopal, managing director of Akzo Nobel India, says, “India’s growing startup ecosystem is fast becoming a global hub of emerging technologies. The Paint the Future India startup challenge aims to discover digital solutions that can boost the magic of Dulux paints and transform the way consumers experience our products and services.”
For more information, visit: www.letspaintthefuture.com
